Part 1 of this session runs from 9:45 to 10:45am and Part 2 runs from 11:00 - 12:00 pm
Abstract: In 2011, the Colorado AHEC Program Office has developed several strategic communication plans for each of our outreach programs. Using the S.M.A.R.T. techniques and understanding our audience(s) and barriers, we have overcome most obstacles in our communication needs. This session will include assisting participants in developing their own strategic communication plan(s), integrating new communication technologies, and measuring the success of the strategic communication plan.
Presented By:
Pamela Gillen, University of Colorado-Anschutz Medical Campus
Jennifer L. Hellier, University of Colorado-Anschutz Medical Campus
Karen Savoie, University of Colorado-Anschutz Medical Campus